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Ranking well in Google’s search results can have a tremendous impact to the success of your business. I’ve spoken about this before and had a great response, so I thought I would give you some more SEO tips.
Last time I showed you how to do some simple changes to the Tags (codes) of your website, without needing to be a web designer. This time we will mainly focus on what you can do within the content of your website and then touch on links ‘to’ your website and how that impacts your results.
DIY Search Engine Optimisation Tips.
1: Research your Keyword
First thing to remember is you are not your clients. Separating yourself can go a long way to getting SEO right. So you need to think like your (potential) clients, chances are they do not know much about your business/industry and so you need to think in layman’s terms. Also think about the incorrect terms clients can have for your product/services. So think what words, terms, phrases your clients would use to find your services. People are becoming more and more internet savvy and so are realising that using multiple words or strings can narrow the results, so keep this in mind and don’t just focus on single words.
If you have a good relationship with your customers, why not ask them what words they would think to use in Google to look for a business like yours. Also you can have a brainstorming session with your staff, to get their ideas and help with alternative terms for the same words/phrases.
Check out your competitors. Seeing what they are using in their website will help with some ideas also. A list of about 20-30 keyword phrases would be great.
Pick the top 3 keyword phrases that you feel would be the most searched for. Keep in mind if these are very common words or highly competitive, you are making the journey a lot harder. Try choose ones with 3 or 4 words, like “roof guttering services”. Don’t be vague or try cover too many angles, the more specific and unique you can be the better your chances.
Now let’s put this to use...
2: Home Page Content
With the terms you now have, we need to strategically place them within the content of your Home page. It needs to be done in a way that Google can easily see the relevance of your content to these keywords. Also remember that your content needs to be clear and readable to your site visitors and as Google is also very clever, it can pick up if words are just randomly placed and not in good grammar and/or sentence form.
To make your keyword’s more prominent, you can use some of the following tips. These are all things that Google sees as more important on your page and so pays special attention to these.
- Make your keyword phrases as headings on the page.
- Try use the keywords as high up towards the top of the page as your can.
- Use them in bullet points, italicised and/or bold.
- Often you see the words for page links as, ‘click for more’ or ‘more info’. Try using keywords in these links instead. “More on web design".
And yes, from the above you can see it will be a good idea and opportunity to write some new content for your site to suit these methods. Google loves changing and fresh content. Also remember Google can’t read text within images, so avoid this where possible. (In my past article I showed you how to still take advantage with image Alt tags.)
3: Inbound Links
Inbound Links are links from other websites to your website. This is one of the most powerful SEO strategies with Google. A link to your website from another is kind of like a vote of popularity for your site and gives your site more credibility.
But… this is not about quantity, it is about the quality of the sites linking to yours. You could have 1000 links to your site from random websites and that wouldn’t come close to the power of just 10 quality links.
How to know if a link is quality?
- It is a long established website with a good reputation.
- Is easily found in Google.
- Is a product/service relative to your business. (Links from non-related sites are fairly worthless to you).
- The easiest and most important thing… the site has a good ‘Page Rank’. Page Rank is calculated 1 – 10, and a PR of 4 and up is considered very good. (Just Google ‘page rank checker’ to get a heap of sites to help you check.)
To get these links, simply ask your relative business associates if they will link to your site, and you can offer them a reciprocal link in return. For example, if you sell bricks and paving, you can get links from builders, gardeners, landscapers and so on. Just ask them or send a nice email asking for a link, but from my experience, you’ll probably need to follow up to get a response.
You Can’t Manage What You Cant Monitor.
How do you know if its working? Is site traffic and quality of visitors improving or getting worse? We all know the answer, we need to monitor and analyse what’s happening on your website.
Installing Google Analytics is a great way of doing this, as their reports and analysis are very extensive. Its just a matter of adding a few lines of code to your web pages. You can try yourself or ask your web designer to do it for you.
Your web host should have a good statistics package that you can access to see the traffic and activity of your website. That is very standard for hosting these days and can also have quite comprehensive information on your site.
Before you start, type the keywords in to Google and make a note of where you are ranked for these. After a number of weeks, check again and see if its improved. (Don’t get disheartened if it doesn’t immediately, as Google often takes it’s own sweet time to show and effect from your work.)
And of course, when you get a phone call, ask them how they found you. Otherwise you might be thinking your site isn’t working, when actually it is. Your type of customer may simply be the type that likes to phone rather than use your online forms?!
Hope you found these useful and that they can speed up and make your online searching more effective.
When in doubt, Google it !
Warm regards
Laurence
Exciting news and changes over the new year break as Purpose has now become Redback Studios, now able to offer you so many new and exciting services!
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